Well, I took the time and updated all of Taipan to The Game Crafter. It was more work that I would like, but better than it used to be. They have recently changed the way their site works making things easier to use and to upload a lot of files quickly.
I played around with having all the parts I used when making the game, but the cost got to be a bit high. Over $30 just to get a prototype made. Over $37 if I wanted to use their new quad folding board. So it made me rethink how I was doing a few things to make the game more affordable.
One big change I did was to remove all money counters and just use dice. 2 white dice and 1 red die. White dice count as 1's and the red die count as 10's. So a 4 on the red die and a 2 on a white die would be 42. Changing the nice high quality wooden cubes for cheep plastic winks also helped to bring down the cost. The cubes are .12 cents each and the winks are .01 cent each. To have 20 cubes was costing me $1.20x6 Resources = $7.20 in production cost.
In this case, since TGC gets paid $20.48 to make a copy, I would have to sell my game at about $40 for me to ever make a profit. This is based on how much my time is worth. I take my salary (I don't work cheep) and factor in how much time I spent working on this game. It would take about 500 sales for me to recoup my investment. Thats just to break even! I still wouldn't have made a profit yet. On top of that, I am using images that I don't have the rights to, so I still have to create images (or buy images) I can use, thats more money and time, which equals more money. Now we are easily up to 1500 copies to make a profit.
Then to ever have any hope of selling those 1500+ copies, you need to advertise. Facebook, twitter, and other social media sites are a good start, but if you want to have any chance, you should consider putting down some money on advertising. Advertising on the sites where your target audience is. Board Game sites. I haven't looked into what Boardgame Geek or some of the other sites charge, but you can be sure to spend a few thousand bucks. Minimum. Now I would have to sell to something close to 3500 people to even hope to make a profit. See how this escalates?
I hope you enjoyed this crushing little jaunt down disappointment lane. Now get out there and make some great games. By the way, Happy Thanksgiving! =)